TLC’s Chilli partners with Dasani water to reveal beauty secrets

Most fans remember TLC’s Chilli as 1/3 of the best-selling girl group of all time. With 45 million albums to her credit, the starlet once voted one of People Magazine’s 50 Most Beautiful People is known just as much for her athletic physique and anti-aging Cover girl good looks as she is for her group’s record-breaking success.


In April, Chilli partnered with the Dasani brand to give women one of her staple beauty secrets: water. “People have always asked me questions about how to take care of their skin. Drinking plenty of water has always been a part of my daily routine. It hydrates the skin keeping it taut and supple,” she reveals. The campaign which states “The simple moments are most refreshing” will be launched in radio, print, digital and in-store ads. The campaign targets African-American moms “in an effort to increase household penetration and frequency,” said Yolanda White, assistant vice president of African-American marketing for Chilli’s eleven year-old son is pictured alongside her in many of the ads.


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TLC’s Chilli partners with Dasani water to reveal beauty secrets

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LonelyPrince

I really need to drink more water, I used to drink a lot now I'm falling off my routine. That Barq's talks to me.

TANEISHL

actually i dont think they could have gotten a better person for this, Chilly is perfect for this...I'm not a big Chilly fan but her skin and body is AMAZING! When i met her i was in awe at how well she takes care of herself.

lyrical pimp

The campaign targets African-American moms “in an effort to increase penetration and frequency,”

Yea Chili is the right person to talk about this!!!! LOL

Locutus 2.0

co-sign on this. Her handshake is SERIOUS!

bohoSoul

I get my dasani and aquafina delivered to my home everyday.






But she does make me thirsty.