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Re: Carol Marika
Promotions and marketing are two TOTALLY different things. This is misconception number one!
Why does this has to be corporate??? If you really want to get to know something you will invest the extra time. What urban models do is not branding!! It is street level promotions. A real brand is very selective of where, what, who and how they do it with. Why do you think that all major corporations have a branding department and all they do is making sure that everything is in line with how they set up their brand. Look at Cristal, the whole hip hop community was drinking it but in reality they were not happy about it even though they made a gang of money. These models shoot with any and everybody who is willing. You see the same girls being Titanium Girls, Mo Girls, Summer bunnies, etc.. How can you be all of them. You would select one and not make yourself so damn accessible
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